Q & A with Dr. Funk on the Future of R2P
What have you attributed R2P’s success to?
It starts with 3 things, Programming, People and Processes. I think for us it starts with our programming, the service we’re providing is the differentiator. I think in the early times of Rehab 2 Perform we were definitely offering a different service, giving people a different expectation when it came to physical therapy. We have continually tweaked, refined and improved that since we started and we have some things that we are currently working on to take things to the next level. Then we accumulated some really, really, really amazing people, some people that have been very influential in guiding the company in a positive direction and being impactful in a variety of different areas, both in our local community as well as our professional community. And then over time, we’ve gradually gotten better and better at our processes. This is all of the things behind the scene that people don’t see, but they definitely feel. The more predictable and repeatable that our processes become, the better off we will be and the better off our clients will be. Companies compete on process and that is something that we will always be looking for more effective and efficient ways to do things. Fortunately, some of the people we have added to our team recently have helped us make major strides here. Combine this with some of the mentors that I’ve had as well as programs I’ve involved myself in and this area of Rehab 2 Perform has drastically improved within the last year or so.
What does the future of R2P look like?
I think that is going to largely be dictated by our people, both the clients as well as our team. We do our best to have a pulse on not only what is best for our clients, but what is next with regards to leveraging the ever changing world of health care, business, and technology. When it comes to growth, we can grow in terms of adding more services that our current clientele can access, or adding locations to expand our reach and the number of people we can serve. Having a pulse on our community and clientele, as well as ensuring that certain customer service metrics are being achieve will continue to guide us as we look to the future.
Why did you choose Mount Airy for the next location?
For us, Rehab 2 Perform started in Frederick. Its roots were based in very, very community-focused city, one of the biggest cities in Maryland; a city with a lot of tradition and a lot of history. Then we went down to Germantown, the city I spent most of my childhood in and one that has over 100,000 people for our second location. We are definitely enjoying it down there, but as our 2nd location is getting to a stable point, we recognize how limited we are in regards to how many people we can serve in Frederick County just given we have one centralized location in Frederick. We saw a lot of what we liked to see in an area when we started to consider Mount Airy -- very, very community-focused, a high amount of people who are physically active, a very, very big youth sports scene, as well as a lot of projected growth along the I-70 corridor and then west toward Ijamsville. Overall, it looked like a smaller version of Frederick, an area that has a lot of people who we feel share a lot of the same values we do as a company, and a lot of projected growth over the next three, to five, to 10 years.
What impact will you have in the community?
In the community, I think for us, we strive to make an impact, typically in five areas. The medical community is obviously something we value. That’s our foundation, being a significant part of the healthcare industry and in that area in the surrounding region. We also want to make sure we’re developing our fitness contacts. When you think about PT, we’re kind of somewhere in between the medical side of things and the fitness side of things, and really doing our best to transition people from the medical side of the spectrum to the fitness side of the spectrum. On top of that, getting very, very involved with business groups such as the Chamber of Commerce, networking groups, being involved with some of the local nonprofits. And then last and certainly not least, getting involved in supporting the youth athletes in the area and the schools.
What separates R2P from other Physical Therapy groups?
I think for us one of the biggest things is we’re extremely community-facing. When you talk about Rehab 2 Perform and what we’ve been able to make a huge point of emphasis is our relationships in the community. That’s not to say there are other groups doing a good job with that out there but it’s something we’ve taken a lot of pride on and an area we will continue to expand upon. I think that is very, very critical to any company, any business, doing well in today’s business landscape; being somebody who is being engaged and an active participant in the world outside of their four walls of their facility is very, very important. It has allowed us to make relationships we feel like are life-lasting and allow us to be much more impactful than we could ever be if we weren’t as involved in the community and not as focused on those relationships.
Do you just serve athletes? What is the makeup of your patients?
It’s a good mix. If I had to say true athletes, it’s probably less than half of our people. When I think about athletes and the thing that at least I feel will put athletes on a similar playing field, as well as anyone else who walks through our doors, is that they have the athlete mindset. If I think of the athlete mindset, I think of people who are committed to continual self-improvement. And regardless of the activities and the competitive playing status of the people who are coming into our facility, I think they all share the motivations and commitment to habit development that athletes do. This can easily be the active adult that was coming in, looking to continue to do activities for purposes of social engagement or for their own personal health. And then there’s more and more people coming in who haven’t been active or struggled to be active, but they’re committed, they’re motivated, they’re ready to form new habits. I think that mindset is shared by the majority of our clients.
With the current landscape in healthcare do you accept insurances, or what is the fee?
We do accept insurances. We accept all major commercial payer insurances and as well as Medicare, that’s something we don’t see changing. We appreciate the fact that by working with the majority of insurances options out there that we don’t create a barrier to entry to have a very, very good health care service. While I will admit that our current insurance model is complicated and has multiple layers in which I think could be improved, we are making things work as best as we can given the circumstances. I will also add that we will be adding more out of pocket and preventative wellness services in the coming year which will serve as a complement to our current insurance based and more reactive physical therapy and sports rehabilitation services.
How can potential clients learn more?
In terms of learning more about the location, they can head to the website. We have a popup up there where they can plug their information in and give us their email, so we can keep them updated on the new location. But if they're looking to learn more specifically about the company, either the website or some our social media platforms are a good place to engage with us, potentially get valuable education and information, and overall just be apart of everything we have going on. Our connectivity to the community is why we are where we are today and that is something we really value. The more connections we make, the more impact we will be able to make as well.